Search Engine Optimization
We provide SEO Service Consultation with Search Engine Optimization Digital Marketing in Singapore
It is increasingly difficult to be on 1st page of Google search engine results as it is getting very competitive as everyone want to be on the top spot on Google for searches on the service or product they provide.
SEO Services in Singapore is growing in demand. In Singapore context SEO need to be part of a website's digital search strategy. Whenever people search for your type of service or type of product, if your business does not appear on 1st page of Google search engine, then these potential client will go to those websites that are rank on page 1.
DO NOT confuse SEO with searching your website name or your company name on search engine. As searching your company name will surely see your site on 1st on Google even without SEO.
Search Optimization is about search done on particular services and products you provide. Everyone need to understand that a business / company target audience should not be people searching for their company name on search engine. Businesses should be more concern whether their website appear on the top 3 of first page when people search for a particular "service" or "product type" on search engine.
Here are the Basic things you will need to know in regards to SEO, something business owner or the person handling your website need to know how local SEO Singapore search is done to make it appear high up on the Search result .
What is SEO
SEO means Search Engine Optimization. It is a method used to optimize your website to ensure it will appear at the top of search engine results pages (SERPs) on its organic listing when a certain "search words" are keyed on the search engine bar. Being visible on Google Search is important.
Someone staying in Ang Mo Kio is looking for a dentist, and he/she search for the term "Dentist in Ang Mo Kio". And you are a dentist with a clinic in that area.
Did your website appear on top 3 of 1st page ? This potential customer will likely click on the top 3 results and go to the clinic shown at the top 3 SERP.
These are results that are shown on the organic results right below the paid Ads section. Studies shows that 90-95% of search engine users will click on the organic results compared to paid ads.
There are variety of methods being used. Typically split into on-page SEO and off-page SEO. These strategies will provide a considerable great amount of boost to your business no matter for international or your local business by using these SEO services strategy in Singapore.
These SEO methods includes (but not limiting to) the following:
- Internal website structure
- Internal link strategy
- Content strategy
- Site Map XML
- Schema Structured Mark-up Data
- Inbound and Outbound link-building
- And there are many more.....
Meta Titles and Meta Descriptions
Meta Title is an element in the HTML document that indicate the title of the page of a website. It will be crawled by the Google Search engine spider bots to show it on the search engine results (SERPs).
And the meta title need to be optimize with words and length between 55 and 65 characters (maximum 70)
Meta descriptions can be longer, but keep it within ~155–160 characters.
It is also important to use individual unique titles and descriptions for each page of a website.
<title>Mens Formal Shirts .........</title>
<meta name="description" content="Master smart dressing with ............ ">
The content of the document......
Internal site Structure and Link Strategy
Your website structures need to meet Google's algorithms standard in order to index well. And it also leads to sitelink to be shown on SERP. And importantly the structure of your website also affects the UX user experience of the site.
The internal link strategy means linking from one page to another page on the same domain. These means hyperlinking text content from page to page with rich anchor text in a SEO specific structured sequence.
Content written which is SEO friendly are content written in such a way that it attracts the search engine spiders bots to understand your website more in order to rank it higher.
Keyword Research is very important in content. Focus on keywords that will generate the search volume. Write topics (with keywords) that people are searching for.
Knowing where and the amount of keywords to use is key to SEO strategy. And optimization of short-tail keywords and long-tail keywords is the essence of SEO.
Do not fall into the trap of keyword stuffing, it is a sure way to earn a penalty from search engine to de-list your website.
Site Map XML
XML sitemap is a schema code to be placed on your website to list all of your website’s URLs pages.
It is like a map to let search engines know what content is available on your website. Even though search engines are able to find your URLs without submitting it, however including XML sitemap you’re indicating to the search engines that they should consider all these pages are quality landing pages.
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
Schema Structured Mark-up Data
(below we only featured 2 examples)
Site Link Search Box Schema Mark-up on SERP
This schema markup allows it to search things within your website from the search engine page. This allows searching of content within your site easier. This search box will automatically appear on the SERP once the below script is implemented on your website.
“query-input”: “required name=search_term_string”
Organization Schema Markup for Knowledge Graph
“logo”: “http:// www.cartoonnetwork.com/logo.png”,
“contactType”: “technical support”,
Give your image an Alt-Tag with keywords
ALT tags are used to describe the image or what the image is showing. ALT-tags also helps in SEO. It helps search engines bots associate the image with a website content so it can be index with their search results.
<img src="SEO practitioner.png" alt="SEO Search Digital Marketer in the streets of Singapore" width="500" height="600">
Inbound link building
Inbound links are hyperlinks from other websites that point to your website. They can help your ranking in search engine result page. These inbound-links should be from high-quality, high-authority subject matter sites, it will help google notice that your website is relevant in subject matter in relation to the topic on your webpage.
How the link is done is important. Having a keyword optimized rich anchor text hyperlink help Google understands the context of a link, The search engines must consider the relevance and authority of the linking site. Experienced SEO services in Singapore are able to strategies for these to be done.
For example you are shop that sells Digital computer products. A well known authoritative website PCWorld.com online magazine wrote a complimenting article on you in their website. And in the article it reference a link to your website with "keyword rich anchor text". This will help the search engine bots to identify your website in relation to computers in singapore. And in future if there is a search on such terms the search engine will find your website relevant and rank you high in such searches.
ABC Digital computer shop have a great product ........ check them out, they are a consumer computer shop in Singapore .... etc.
However if your computer shop website received a link from groceryshop.com it is probably not going to do any good as the inbound link coming from this website is not carrying any relevant topic in relation to your website and it may even do more harm in a SEO point of view. The search engine bots may think that your website relates to grocery.
It is best practice have a mixture of keyword topic-specific anchor text and also natural anchor text phrases, instead of having too much keyword rich anchor text inbound link.
If a website's inbound links contain too many rich anchor text link, search engine may suspect as unnatural link building strategy and may serve a penalty on the website by lowering the site's ranking.
In summary search engines wants to show the most relevant websites on their search results. And we provide SEO services in Singapore to help business owner to index their website better on search engine like Google.
SEO is a strategy of ensuring a website can be found in search engines 1st page for words and phrases relevant to what the site is offering.
Search engines look at over many factors when accessing website pages to ascertain where to place them in search results. The quality and relevance of the focused content on the page is very important.
SEO is making sure your website provides information your potential customer need. Hence understanding what services and products your customers' want and also the problems they need to solve. And understand the search terms they use when looking for these products, services and solutions online.
Once these are identified, SEO strategist will employ proven methods to present these information to the search engines and it will help the website rank high on the targeted search terms in the search engine results pages or SERPs.
Businesses who understand this and able to employ SEO services provider in Singapore to create SEO friendly content get the most search engine traffic, enquiries and eventual contact to close sales.
With the Growth In Digital Media Consumption consumers are showing a preference for digital media and technologies have driven the growth in digital media. Thereby increasing the total amount of time spent by people in digital content consumption. Businesses need to understand a users’ search intent and work with search engine optimization service providers.
Here at ALDR Digital Search we provide SEO services based in Singapore to provide a tailored SEO game plan for every company who need a SEO strategy. SEO takes patience and strategy. We are specialists providing the best practices for search engine optimization for your business.